I noticed last week’s post on authentic female power quickly became my most read post to date, perhaps confirming my suspicion about how hungry women are to reclaim real power.
This week, my partner shared a short video clip with me that talks about manufactured consent.
This morning, as we cooked breakfast together, My partner informed me about the new trend of buying dirty jeans at $425 a pair.
Photo by Andrew Loke on Unsplash
As usual, I feel painfully out of step with the culture. I feel angry. I feel lonely. I feel flawed in some deep, irrevocable way because of what I want. I grieve for the loss of connection with what I can touch, smell, taste, look at, hear and be held by.
Yet there was a significant response to last week’s post, which indicates to me I’m not as alone as I feel.
It seems to me we’re increasingly distanced from one another, increasingly divided. The culture says we’re more connected and have access to more information than ever, and in a manner of speaking that’s true. We’re more technologically connected than ever. We’re more connected with word and symbol than ever. In fact, our heightened connectivity is creating new languages of emojis, emoticons, like and dislike buttons, and shortcut language that accommodates the limitations of tweets and texts.
Yet we live in technological enclaves that are every bit as rigid as physical neighborhoods and districts in a city. If, like me, we don’t have a cell phone — well, we’re out of the texting conversation. We’re invisible. We don’t count. We’re silenced. Ditto if we don’t have access to Internet or aren’t on social media, or don’t have an email. If we don’t play on the technological playground, we’re depersonalized and disconnected — literally.
But words, pictures, profiles and emoticons can lie. Language includes communication that only occurs with physical presence. Without physical presence, we can’t discern lies from truth. Our power is so damaged we routinely swallow just about everything the culture, media, advertising and our “friends” tells us.
For example, professional women can’t succeed if they don’t adhere to social standards of businesslike attire, clothing and makeup. If you don’t believe me, look it up on any of your tech devices. It’s not hard to find this “fact,” both directly stated and implied. Let me just repeat that, to make sure you got it.
If we’re a woman who doesn’t buy and use makeup, we can’t succeed in the business world. Everybody says so. Everybody believes it. Everybody makes it true by enforcing it each and every day with words, buying choices, advertising, blogs and articles, all courtesy of technological connectivity and manufactured consent. In 2015, the United States was considered the most valuable beauty and personal care market in the world, with a market value of 80 billion dollars.
I’d say that’s pretty successful manufactured consent, wouldn’t you? Pat yourself on the back if you wear makeup, because your hard-earned money is somewhere in that 80 billion dollars. Well done. Do you feel successful and powerful now? Someone does.
If we’re on Facebook, we have friends, a community, a popular vote of “likes.” We don’t have to deal with morning breath, a wet spot on the mattress, different schedules and rhythms, dirty bathrooms, greasy stoves, or any of the small idiosyncrasies and habits real people have. We don’t have to reveal our physical bodies, our insecurities and our wounds. The worst rejection we risk is being blocked or unfriended. We don’t have to learn how to accept, live with and perhaps even appreciate (perish the thought!) different points of view or opinions. We don’t have to be challenged, stretched, or have our dearest beliefs threatened.
Pressing a button is so much easier than all the messy consequences of authentic connection.
Photo by Alessio Lin on Unsplash
We never have to risk being real at a technological remove. No one can blow our cover. We never have to face ourselves; take responsibility for our words, views or choices; or endure the difference between the way we wish to be and the way others actually experience us. Or, alternatively, we can come out of hiding, feel safe behind the screen, and finally allow all our hate and rage off the leash.
Our culture tells us power and success equal carefully constructed pseudo self profiles, the latest technological gadgets, social media accounts, likes, followers and “friends.”
The culture teaches that power and success are achieved by buying things and the possession of money. Now there’s a circular game of empty addiction we can never win and sellers never lose!
Power and success are ours if we participate fully in manufactured consent. Would anyone like to buy a pair of dirty jeans? Guaranteed power and success!
Yet how many of us truly feel powerful and successful? Are we there yet? If we’re not there, we will be after we buy just one more thing, right? Or perhaps we need to make just a little more money, or lose a little more weight, or finally find the “right” mate.
If we’re well connected technologically, our needs are all met, yes? We have a tribe, a community in which to laugh, cry, celebrate, mourn and share our authentic selves. We have physical reassurance and bonding. Our relationships are based on authenticity, reciprocity and respect. We feel seen, heard and known.
Photo by freddie marriage on Unsplash
I don’t think so. I don’t think tech meets all our needs for authentic connection. I think it more often swallows us up and absorbs us. It’s a toxic mimic for the real thing, more controllable and less risky, and we the sheeple have been groomed to buy every toy that’s put in front of us. We’ve forgotten to look up and notice there’s another human being in the room, in the bed or at the table. That’s the power of manufactured consent.
It doesn’t surprise me that Baba Yaga spoke to so many last week. We’ve sterilized what she represents right out of our modern culture. All her outrageous, provocative, profane, rebellious, insubordinate, irreverent, passionate, authentic attributes have been pushed underground, where her spirit lurks, watching, cackling, stirring her cauldron, sucking on bones and waiting for us to remember her and summon authentic power and connection again.
Authentic connection has a scent of living tissue and breath. It’s texture and heartbeat. It communicates with word, action, and the silent language of the body. It doesn’t allow us to shut our eyes, stop our ears or press a button and dismiss uncomfortable tension.
Authentic connection reveals us to ourselves and to others. It isn’t muffled, sterilized or distorted by keyboard or touchpad. It’s defined by visible action and choice. It demands priority and time. It requires real participation, with heart, body and presence. Authentic connection makes us weep. It makes us bleed. It makes us laugh. It awakens our rage. It heals us and makes us whole. It’s messy, unpredictable, confusing, demanding, imperfect, and reminds us at every turn of the limits of our power. It forces us to communicate and then holds us accountable for what we say — and what we don’t.
Most of all, authentic connection is not something we can buy — ever. No one and nothing can give it to us. Our only access to it is through ourselves. We’re a nation of prostitutes, viewing, clicking, scrolling, buying and surfing, but the only ones profiting are the pimps who cash in on our hunger for something real and our addiction to everything not-real.
Yet Baba Yaga is on the move, sowing seeds of divine rebellion into the cancer of manufactured consent and patriarchy, deprogramming one woman at a time. Even now she’s flying on the spring wind in her mortar, using a pestle as a rudder, searching for all those women who long for something real.
Searching for me.
My daily crime.
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Jennifer Rose
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