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Measuring Productivity (Or Not)

Food for thought from Seth Godin: Productivity is not measured in drama.

Photo by roya ann miller on Unsplash

Sometimes life seems to me like a giant factory. The owners are busy manufacturing fear and drama day and night, making money hand over fist. We the people sit in little cubicles, brainwashed and manipulated by the factory owners, responding to fear and drama stimuli for all we’re worth (and much more than we’re worth, monetarily speaking) and providing a gigantic, endless river of profit to the few at the top. After a few months in the factory, we’re promoted; we’ve learned to create fear and drama all by ourselves! Now we can model good business practice for the newbies.

Success!

For someone.

Fear and drama. Two top money-makers. Naturally, a capitalist culture would be constructed to relentlessly promote them, and any vehicle for increasing fear and drama would have enormous lucrative potential. Hence, staggering financial power and influence in the form of social media, conspiracy theory centers and advertising.

Information (facts) and critical thinking mitigate fear, so let’s demonize them and weaken public education so such heretical things are not taught.

Breaking our addiction to stuff and stimulation, instant gratification and validation, might allow us to realize how hollow and expensive those addictions are, so let’s not give people a single second in which to be tranquil and quiet.

Changing our belief that having and doing are more important than being, that doing more faster will lead to greater productivity and thus more money (with which we can buy more) will hurt the economy. Let’s make that unpatriotic, unpopular, and offensive.

Photo by Heidi Sandstrom. on Unsplash

Let’s emphasize and support division, outrage, hatred, bigotry, procrastination, ignorance, catastrophizing, gaslighting, urgency, “alternative facts”, and disempowerment. Let’s prioritize making a profit.

Let’s train the culture to demand drama, and richly reward those who disseminate the most drama to the public. Let’s give those people power, authority, awards, and our money. Let’s give them our time and attention, our applause, loyalty, and praise. They entertain us. They tell us what we want to hear. They will be our saviors in a terrifying world. Without them, we’ll lose everything. (Starting with our guns.)

Manufactured drama. Manufactured fear. As though life doesn’t have enough organically grown drama and fear.

But one can never have enough money, right? And fear and drama are sound investments. Better than blue chip stocks, because they perform best in the worst of times.

At some point, we hitched drama onto productivity and conflated them. Godin reminds us productivity and drama are not the same or even related, unless it’s an inverse relationship.

We don’t have to choose crisis. We can build slack into our lives, quiet, unplugged time, time away from a screen. We don’t have to feed drama or get involved with it. We certainly don’t have to pass it on. We don’t have to attach to fear. We can unhook from fearful media, take our time and attention away from it.

Fear and drama don’t help us effectively manage our lives or make positive contributions. They don’t make us more humane or better problem solvers. They don’t help us find true love or good health. They’re neither creative nor connecting. Urgency is not high-quality fuel for life, and it doesn’t help us make empowered choices.

If we want to be productive, we need to disengage from fear and drama.

Photo by Annie Spratt on Unsplash