From Seth Godin: “When we adopt the posture of commitment, something extraordinary happens: The lessons get more profound and useful. The questions asked get more specific and urgent. The connections that are made get deeper.”
“The discipline is to invest one time in getting your workflow right … Hacking your way through something “for now” belies your commitment to your work …”
This year I decided I was going to build a more secure life over the next three years, and I began to work on a business writing plan using a holistic management template created by Allan Savory. I’ve been writing about this process as I grope my way through it.
I’ve spent a great deal of time asking myself questions, writing notes, identifying obstacles, defining the whole I’m trying to manage, listing resources, outlining my holistic context, and thinking about interconnection and ecosystems.
My skill level is way below this kind of data transfer, so I researched and chose a new hosting company, gave them my credit card number, and sat back to let the tech wizards do their thing.
After the transfer, everything looked good. I had a minor problem with my header image that was obvious and easy to fix. I immediately went back to weekly posting and plodding through SEO work.
A week ago, it came to my attention that all my internal links, the links from one of my posts to another, were broken. This amounts to thousands of links, and is a major catastrophe for SEO rankings.
I had chosen the new hosting company based on, among other services, the availability of 24/7 tech support and their advertised expertise with WordPress, which is the platform for this blog. Everything had worked perfectly on the old server and I was sure this link problem was a glitch in the transfer process. I called tech support.
I called tech support three times that day, in fact. I explained the problem to each person, gave them examples, and told them what I’d done with the previous support person, but I quickly lost track of who was suggesting what changes and got more and more confused and desperate with each call. I followed all recommendations. Nothing fixed the links.
I struggled all week with tech support, in between work shifts and a power outage. I didn’t post or do SEO work, because I began to have trouble even signing in to WordPress, let alone working on the blog.
Later in the week, during my fifth call, the support person said that she’d never seen links break the way mine had before, she didn’t know what to do, and the hosting company doesn’t actually work on internal links anyway! But to please call back if I continued to have problems and would I stay on the line and take a short survey about my support experience?
The depth of my distress over this is hard to overstate. I had not realized how much this space means to me until it seemed to be irrevocably broken. It’s not that I have a big audience or an intimate social community around it. It’s not that I get a lot of comments or feedback. It’s not that I think it will make me rich.
I think it’s that this writing is the most authentic, truthful thing I do in the world that’s in the public view. It’s also a significant exercise in self-discipline, courage, and commitment. I love my paid job and the people I work with, but I’ve had many beloved jobs and made satisfying contributions in my work before now. I am not the job.
I am the writing. The threat of losing it made me realize how meaningless my life would seem without it.
The part of me that’s so good at stepping back and observing from the corner of the ceiling has been watching all this. In trying to take some forward action and gathering the courage to make a true commitment, financially, internally and publicly, the blog broke. The financial commitment of a new hosting company didn’t pay off. I couldn’t find the support I needed. Not only that, whatever went wrong wasn’t a normal problem, but something (supposedly) never seen before. All my old beliefs about being a burden and broken in profound, ugly, and no-help-for-you ways sprang into life again.
One of my goals is to build a support team for my writing. Was this a message that my writing and I are not worth supporting and will never be successful? Was it a message that there is no support for such as me and I must find a way to learn and do it all?
I was beyond discouraged.
Then, in less than an hour, an extremely bizarre string of events occurred. My partner unearthed the business card of a web designer from whom we bought drums off of Craig’s List about five years ago. We met her in a parking lot in Portland. She and my partner hit it off and she handed him her card. He came home and added it to one of his innumerable piles.
He remembered that card, found it (perhaps the biggest miracle of all), called her at GreenLight Websites, and left a message. She called him back, he explained the problem, gave her the login information, and within half an hour she emailed me that the links were fixed. The fix had been so quick and easy, she said she didn’t need any money for her work.
I checked, in between mopping my face and blowing my nose, which I’d been doing for days. She was right. The links were fixed. Free of charge.
The links were fixed!
In the process of leaving a review for her business, we realized she hosts as well. Her prices are much higher than the host company I originally chose, as money is a very limited resource for me right now, but she specializes in WordPress (backed up by action this time), she’s local, she’s a successful female small business owner with an amazing portfolio, she’s a drummer, she has green hair, and she’s my age. She also does all kinds of web design and consulting.
We considered for about 10 seconds before deciding to host with her.
Nowhere on my wish list of a writing support team was a web designer and consultant. I’ve been looking for an agent, editor and publisher.
I’ve lived long enough to recognize this as one of those completely unexpected journeys we take as we’re carefully plotting and planning a straight line move from A to B. I made a commitment, and those who know me well will tell you once I make up my mind everyone might just as well get out of my way. I think Godin is right, though. The act of making the commitment causes things to start happening.
It was not my plan to start spending significant amounts of money before figuring out how to make some money, but here I am.
It was not my plan to include a web specialist in my support team, but here I am.
It was not my plan to have the blog break down and temporarily undo all my hard SEO work, but it happened anyway.
Progress is a funny thing. Sometimes it looks like collapse, breakdown, and reversal. Often, it’s not going in the direction we had in mind, but in another direction entirely. The purpose of Savory’s model is to accommodate unexpected, edge-of-chaos events and unintended consequences in whatever our situation is.
Wait, haven’t I recently read something about planning for failure?